OHAAP ADVISORY:  
ATTENTION: ALL BONA FIDE OHAAP MEMBERS
SPECIAL GENERAL MEMBERSHIP MEETING

Date : AUGUST 20, 2021, FRIDAY
Time : 2:30PM
Venue : Via Zoom Meeting
ID: 897 6783 8143
Passcode: 960832

The presence and active participation of the company-owners / decision-makers and official representatives are important and mandatory to get the latest information about the industry, OHAAP updates and various activities.

The members' support and cooperation are highly appreciated.

 

REST IN PEACE + MS. VENUS NAVALTA

The Officers and Members of the Out-of-Home Advertising Association of the Philippines (OHAAP) are deeply saddened to hear about the sudden demise of +Ms. Venus Navalta.  We had the honor to know her and had the greatest respect for her.    

Hard to fill-up the void of the loss of an industry stalwart and OOH advocate.  Very sad our friend passed on relative young when opportunities still smiling at her.  We will miss you but your contributions to our industry will always be remembered.

Ma’am Venus … farewell … your contribution to our industry will etch down in the history of OOH.  And with our hearts, your memory will remain forever. We love you.

 

Our heartfelt condolences and prayers to the grieving family especially to our friend Egay and to their son Carlo.

The vision and mission of the Out-Of-Home Media Advertising Association of the Philippines is as follows:


OHAAP VISION
We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OHAAP MISSION
We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.

 

 

 

From Josiah Go:

If you could ask one or two important questions to the CEO of a major company, what would you ask and why? If you could get valuable insights from high-powered CEOs in numerous industries in the Philippines, how would it benefit you and your organization?

There’s no denying the year has been full of extenuating circumstances that have significantly impacted many business operations. To add to that, technological developments and changing work norms and cultures require organizations to be more agile than ever to stay sharp, creative, and productive.

With this in mind, 17 CEOs agreed to come together in several high-impact panel sessions to answer your most pressing questions in five areas and help push you towards similar success and longevity: Linking Strategy and the Strategist, Brand Building, Business Model, Marketing Plans During and After Covid, and Growing the Business while Building the Culture.

The CEOs, assembled by Mansmith and Fielders Inc. for their 11th Market Masters Conference, are scheduled to hold live discussions every afternoon from Nov 16 – 20, 2020.

They are: Backy Baquiran (Unilab), Edwin Bautista (Union Bank), William Belo (Wilcon), Tennyson Chen (Bounty Fresh), Gary de Ocampo (Kantar), Robby Go (UBS), Bing Limjoco (Francorp), Tony Moncupa Jr (Eastwest Bank), Venus Navalta (IPG Mediabrands), Jerome Ong (CDO), Victor Paterno (7-Eleven),Tina Tan (Suy Sing), Jimmy Thai (Primer Group), Robert Trota (Max’s Group), Wick Veloso (PNB), Benjamin Yao (Steel Asia), and Benjie Yap (Unilever).

They will help end the year on a positive note.

Plus, to celebrate Mansmith’s 30th anniversary and as part of the spirit of bayanihan, all paying enrollees will be able to help a COVID-affected SME owner attend this conference for free.

When enrolling use MMC_OHAAP promo code to enroll for only P5,000 + vat (instead of P6,000 + vat). Link to registration: https://mansmith.net/program/3495/11th-mansmith-market-masters-conference-all-ceo-panelists

 

OHAAP Directors Meet with Presidential Spokesperson Harry Roque

Before there was the Out-Of-Home Media Advertising Association of the Philippines, there was the OAAP, commonly known as the Outdoor Advertising Association of the Philippines.  Our previous organization bore this history below:



In the beginning, there was only outdoor advertising...

Advertising in the early times were mere messages carved in stone plates, and notices printed on walls. It was only the form of advertising then, it was outdoor advertising.

Outdoor advertising, for a time, enjoyed this monopoly until print, (newspaper and magazines) and radio technologies were invented and developed. Up the early 1960s in the Philippines, outdoor advertising was regarded as the primary advertising medium, a status reinforced when 15 established outdoor advertising companies organized themselves into one cohesive, solid voice to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its purpose was to promote the growth of the outdoor advertising in the Philippines by establishing its own Code of Ethics.

Fifteen founding members made up of its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions.

Outdoor Advertising has gone a long way: From stone and wall carvings, to hand-painted billboards, and now to high-tech, large-format photographic print, 3D inflatable, and big screen electronic signages. And then there are the undying, reliable, and colourful neon signs lightning up the city nightlife.

Only in outdoor advertising can one show the signs of the times like no other advertising medium. In one glance, outdoor advertising blends wonderfully past, present and future.

The 1964 FOUNDERS
1.    Acme Neon Lights’
2.    Advertising Associates Inc.
3.    Hi-Art Reproduction
4.    House of Ractor
5.    Luzon Advertising
6.    Manalang Advertising
7.    Manila Neon Lights
8.    Martin Outdoor
9.    MJ Gonzales & Associates
10.  Modern Advertising
11.  Outdoor Advertising of the Philippines
12.  Lunod & Associates
13.  Sierra Neon
14.  United Neon Lights
15.  Universal Sales Promotions


OAAP VISION

We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OAAP MISSION

We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.

LED by DOOH.ph

LED by CityAds

The industry organization for out-of-home media and advertising, the Out-of-Home Advertising Association of the Philippines (OHAAP),  has been busy spreading important information about COVID19.  Although there have been less viewers of billboards and LED signage these days, owing to the quarantine, messages pertaining to the fight against COVID 19 as well as messages of thanks to the frontliners, have since been posted on the LED billboards of the association members.

LED by Globaltronics

Among the OOH suppliers seen, showing the messages of gratitude to frontliners and other COVID 19 info were DOOH.PH, City Ads, Globaltronics, and in Cebu, Alcordo Advertising.

LED in Cebu by Alcordo Advertising

LED in Mandaluyong by DOOH.ph

There have been less placements of OOH media owing to the community quarantine but, it is expected that things may pick up again after the ECQ is lifted on May 15, 2020.

We at the Out-Of-Home Advertising Association of the Philippines (OHAAP), formerly Outdoor Advertising Association of the Philippines (OAAP), understand how the effects of the COVID-19 pandemic and the enhanced community quarantine mandated by the national government have impacted the lives of the majority of the Filipinos.

As an act of solidarity, OHAAP has coordinated with our Members nationwide to consider, at their discretion, measures aimed at ameliorating the hardships encountered by our clients, partners and stakeholders consistent with Republic Act 11469 or the Etayanihan To Heal As One Act.

Also, our OHAAP Secretariat will be in continuous operation on a secured location to respond to various concerns of all members in these trying times, and, to cascade verified and useful information from government authorities on protecting ourselves from this pandemic.

As the biggest nationwide association in the out-of-home (00H) industry, for more than 55 years, OHAAP has remained firm on its stand to unite the various stakeholders of the industry from the people on the ground, to staff members in the office, to owners, to advertisers, and to advertising agencies in its years of existence.
OHAAP is one with the world in prayer and hope that we can weather this crisis with the resilience that is typical of our identity as Filipinos.'

God Bless us all!

In behalf of the Officers and Board of Directors.

Signed by:



ALEX MONTANEZ 2020 
OHAAP Chairman

RAMIL B. GUTIERREZ
2020 OHAAP President 

Send us a message through this CONTACT FORM. You can also email us at info (at) ohaap.org.ph .